ANCESTRAL HEALING FOR SKIN AND HAIR

Experience the magic of organic skincare and hair care products, created with a dedication to

ancient wisdom and honoring the abundance of local resources


What makes Ishq unique?

Rooted in Living Tradition



Ancient Ayurvedic & Yunani & Sufi wisdom reimagined for modern skin and hair — rituals passed down through generations of healers in southern India.


Pure. Potent. Small-Batch.


Every drop crafted with organic, cold-pressed oils — no fillers, no synthetics, only nature’s most active botanicals.


Aligned with the Seasons



Your skin and hair change with the weather — Ishq changes with you. Receive seasonally curated rituals every three months, with free shipping and samples.


A Ritual for the Senses


Soft textures, grounding aromas, and nourishing oils — turning your daily care into a quiet act of self-connection.


FEEL ENVELOPED WITH LOVE

In Urdu, Ishq (ee-shuh-quh) means Love. When you use Ishq products, we hope you feel surrounded by the depth of care poured into every jar. We want you to feel connected to a community of ancestral healing that's been passed down through the generations, with our skin & hair products


We are descendants of a long line of healers from Southern India here to envelop you with love & goodness. It is an honor to be welcomed into your life. 


We express our love by being a constant support to the community and, in particular, by pursuing equity at each level of society. We are proud that our mission supports racial and social justice here and around the globe.


Ishq provides organic, non-toxic, and phthalate-free skincare and hair care products. We source our ingredients from local Oregon farms and companies following fair trade policies. It makes us so happy to help small businesses grow as we bring you sustainable and accessible products. 



SHOP NOW

FEATURED PRODUCTS

Take a look at our seasonal products!

Product of the Month

Mumtaaz — Face & Eye Night Serum


​​“Brighter eyes. Softer lines. Calm, lifted skin — all while you sleep.”


Pure, absorbent oils inspired by ancestral wisdom.


Wake up to skin that feels alive.


Mumtaaz has quietly become one of Ishq’s most-loved creations — flying off shelves with glowing feedback: brighter eyes, softened fine lines, firmer, lifted skin — all while you sleep. Even sensitive skin finds calm in its touch.


Light, non-sticky, and quickly absorbed, it’s a pure blend of organic castor, moringa (Shigru), frankincense, and black seed oils — each chosen to nourish, restore, and protect.

From the very first day of Ishq, people asked for something to soothe under-eye circles. Inspired by my family of healers in southern India, who used castor for skin and hair and grew moringa as food and medicine, I created Mumtaaz to bring ancestral wisdom to modern skin.


Born of love, memory, and care — Mumtaaz is a nightly ritual of quiet transformation, inspired by the devotion behind the Taj Mahal itself.


Discover Mumtaaz

What our customers are saying

"What an amazing line - I’ve used masks, creams, and oils and have never been disappointed. I especially love the sandalwood mask. Expertly crafted. I have never regretted a purchase I made from Ishq."



–– Niyyah Ruscher-Haqq



"I have sensitive skin and am very cautious about what I put on my skin. I found Ishq at a booth and took a risk—and thank goodness I did! I’ve never used anything that has such immediate and lasting results. My skin looked like it was glowing from inside out…like it was healthier and more transparent! I purchased the powder mask and sandalwood moisturizer. I’m a huge fan!"


–– Faye

"Amazing experience with Ishq products, the moisturizer has kept my skin clear & glowing. It smells amazing. I have extremely sensitive skin and I have been really impressed with how it does not cause irritation or inflammation. I love how some products rotate seasonally. 100% recommend!"


–– Bunny   

ISHQ SEASONAL SKINCARE


Following the philosophy that the freshest and healthiest foods are best for your body when they are in peak season, we created seasonal skincare products using ingredients when they are at their lushest.  Highlighting seasonal flowers and herbs, we invite you to slow down and allow all the blessings to envelop your core.


The seasonal rotation of skincare has been practiced by Indigenous communities since forever. Ishq Seasonal Skincare offering is one of the anchors of the Ancestral Healing of our products.


To make it simple and sustainable for you to access the seasonally-inspired items, we have created the Ishq Seasonal Subscription Plan. 



LEARN MORE

OUR BLOG

Stay up to date with the latest in organic and sustainable skincare and learn more about what’s

best for your skin and hair.

Moringa Benefits for Skin & Hair

By Sarah Zareen • September 7, 2025
The first time I saw the Taj Mahal, I was 15 years old. Ammi, Abba, Salmaan & I, and our cousins were on a North India road trip which included Agra, the city of the Taj Mahal. We arrived at night, and under the full moon the marble glowed as though it held its own light. There was a hush in the air, a serenity that made the world feel still. That sense of wonder—of luminous calm—is the memory I carry each time I create a nighttime ritual for my skin. That is the spirit behind Ishq Organic Face & Eye Night Serum, Mumtaaz . In a world of excess, beauty can be minimalist: a few intentional drops, rich with tradition and supported by science. She is named after Shah Jahan’s beloved Queen, Mumtaaz Mahal for whom the glorious Taj Mahal was build as a mausoleum. Mumtaaz in Urdu means “Precious” “Pure”. At the heart of Ishq Organic Face & Eye Night Serum is Moringa oil, an ethnobotanical ingredient treasured across South Asia for centuries. Moringa feeds the skin with antioxidants and fatty acids, working deeply to strengthen barrier repair, nurture a healthy microbiome, and soften signs of fatigue. It is moonlight for the skin—restorative, grounding, and luminous. But Mumtaaz is more than Moringa alone. Castor oil locks in moisture, wrapping skin in long-lasting softness. Black Seed oil brings time-honored healing—known for calming inflammation and supporting clear, resilient skin. Frankincense essential oil adds a sacred touch, long used for its soothing, rejuvenating qualities, helping skin look firm, peaceful, and renewed. Together with modern niacinamide, squalane, and peptides, this waterless formula becomes both ancient and future-facing—a blend of ritual and innovation. Every drop of Mumtaaz comes in a sustainable glass bottle, travel friendly and designed to last. It is a night serum that belongs to the new era of conscious skincare: powerful yet simple, deeply nourishing yet minimalist. This Ishq Organic Product has become popular in a very short time. Our clients have found a reduction in under eye pigmentation, lightening of stubborn pigmentation, a gentle softening & firming of skin. Moringa’s story continues in other Ishq creations: Ishq Organic CBD Face Day Oil, Noor —to brighten and protect skin through the day. Ishq Organic Beard Oil, Conditioning Blend, Shaahi —to soften, strengthen, and restore balance to beard and skin alike. Mumtaaz is not just a night serum—it is a moonlit ritual, a quiet return to self, and a reminder that the most timeless beauty is born from harmony: between the earth and science, between ritual and innovation, between memory and the present moment.
three handsome men in white t shirts modeling the benefits of Ishq skincare & haircare

Best Skincare for Men

By Sarah Zareen • February 14, 2024
Men need nourishing too

SUMMER SKIN PERSONALIZED IN 3 EASY STEPS

By Sarah Zareen • August 12, 2022
Summer is here. If you’re in the PNW, do I hear a “finally!”? With the change in season, it’s time to alter your skincare routine a little bit. Here are 3 easy steps to keep your skin cool: 1) Eat Light Hot temperatures: Lower your digestive fire, which decreases your tummy’s ability to digest food Sucks out the moisture from your skin & hair You can balance both your digestion, and skin & hair by eating foods that are light & rich in water content. In India, Summer means drinking lots of Pachdi/Lassi - a drink made from beating yogurt with water, salt & sugar. Yummy and super cooling! When using your Ishq Organic Mask , add in a bit of yogurt. Rich in vitamin B & lactic acid, the creaminess of the yogurt locks in the moisture, and heals/protects your skin from sun damage. Our favorite Summer masks are Ishq Organic Sandalwood , and Ishq Organic Hibiscus . Both rich in minerals & vitamins that are perfect for rehydrating & brightening your Summer skin Shopping at your local farmer’s market is your best guide to eating seasonally. Keep an eye out for berries, cucumber, beets, carrots, bell peppers, and the very generous water melon. In Portland, two of our favorites are Orenco Station Farmers Market and Come Thru PDX 2) Use Light Allow your skin to breathe. With the heat settling in, it’s time to lighten up your daily skincare routine. Switch your heavy moisturizer for one that is rich in cooling ingredients like Aloe vera & rose water. Both have been used for centuries to reduce puffiness & redness. Our favorite summer skin product is Ishq’s Seasonal offering - Ishq Organic Lavender Moisturizing Cream . Luthf feels soft and lovely on your skin, and cooling! Your scalp is skin. Nourishing it and protecting it is just as important. Massaging your scalp with oils that are rich in coolants, like Brahmi, Bhringraj, Amla, Fenugreek. Ishq Organic Scalp Oil is our family’s ancient hair oil recipe. Mothers massaging this oil into our scalps is a weekly summer ritual. Plus, Hayaath helps prevent hair loss and heals scalp conditions like dandruff, itchiness & Psoriasis Our favorite summer hair care routine is massaging Ishq Organic Scalp Oil an hour or two before we shower, washing & conditioning as usual, and then further protecting our hair with Ishq Organic Leave In Hair Oil . Muraad is rich in natural ingredients that hydrate and soften hair, while protecting it from sun damage. Plus, Muraad smells sooo good! 3) Wear Light Focus on clothes that are breathable - organic cotton is our favorite go-to. There’s nothing like the breathability of cotton on hot, sweaty skin. In the Indian subcontinent Summer means wearing clothes that fit loose, and cover more of the body. The opposite of what happens here. Whichever way you celebrate Summer, we hope it is a one where your light shines bright. May Ishq envelop you with all the Love and Goodness that’s put in it.

SUBSCRIBE TO OUR NEWSLETTER

Don’t miss out on the latest Ishq news!

.