FAQ

FREQUENTLY ASKED QUESTIONS

  • Ishq: What Does It Mean?

    Love is referred to as Ishq (ee-shuh-quh) in Urdu. It’s a love that permeates every cell of your

    body and ties you to your soul on a profound level.


  • Why are the names of your products in Urdu?

    Sarah was brought up speaking Urdu, which is one of the oldest writing systems in existence and is immensely poetic. The meanings of words frequently go deeper than they appear.


    For instance, the Urdu word Chaandni means Moonlight. It is described as a delicate, fleeting

    beauty in poetry, one whose light emanates from inside and a beauty that calms the soul.


  • Are your products safe to use?

    100 percent! Sarah started making skincare in 2012 because she was tired of infusing her skin with chemicals. Your Ishq product is handcrafted with chemical-free, phthalate-free, non-toxic ingredients. Ishq products are wholesome and nourishing, and completely non-toxic.

  • Can I use Ishq moisturizing creams/masks on my face?

    Absolutely! I don’t believe in different products for the parts of your body. Your organic Ishq Skincare product is good for your face and body. It is your Ishq. Use it how you’re inspired.

  • Are Ishq items suitable for sensitive skin?

    Yes! There are no toxins, harsh preservatives or chemicals in any Ishq product, making it safe for sensitive skin. Depending on what you’re sensitive to, certain Ishq products may work better than the rest.

  • Are your products suitable for children?

    Yes! Our youngest client was 3 years old when they started using their favorite Ishq organic moisturizing cream. All of our products are handcrafted with high-quality organic ingredients that are free from toxins and chemicals. Some products, like Luthf organic Lavender moisturizing cream and Tamanna organic Turmeric moisturizing cream, are more kid-friendly because of their mild fragrances.

  • Do you use synthetic fragrances?

    No. The fragrance in our products comes from organic flowers, herbs and essential oils. Except Junoon, organic Jasmine moisturizing cream that has skin safe pure Jasmine perfume oil.

  • Are your products free of dairy and gluten?

    Yes! Our founder, Sarah Zareen, primarily started producing skincare products for herself. And

    since she’s sensitive to both gluten and dairy, she was sure to steer clear of the two.


  • Do you offer vegan products?

    Except for the organic moisturizing creams that have beeswax and lanolin, all of our other products – cleanser, toner, masks, beard, and hair oils are plant-based and vegan.

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